Marketing Lessons Behind One of the NBA’s Strongest Brands By Sue Borst | Founder, Sue Borst Marketing | San Antonio, Texas May 2026 As someone who spends every day helping organizations clarify their messaging, strengthen their brand, and create content that actually connects, I notice when a brand becomes bigger than the product it sells. And here in San Antonio (where I have lived for the past 30 years), there may be no better example than the San Antonio Spurs. Five NBA c

By Sue Borst | Founder, Sue Borst Marketing | San Antonio, Texas February 2026 It’s Super Bowl Sunday 2026. Some people are here for the football. Some for the snacks.And marketers? We’re watching the commercials like it’s our job. (Because… it is.) The Super Bowl isn’t just a game. It’s the biggest live attention economy experiment of the year, a real-time test of branding, storytelling, and audience activation at the highest level. And here’s the good news: You don’t need a