Marketing Lessons Behind One of the NBA’s Strongest Brands By Sue Borst | Founder, Sue Borst Marketing | San Antonio, Texas May 2026 As someone who spends every day helping organizations clarify their messaging, strengthen their brand, and create content that actually connects, I notice when a brand becomes bigger than the product it sells. And here in San Antonio (where I have lived for the past 30 years), there may be no better example than the San Antonio Spurs. Five NBA c