Your Marketing Should Sound and Feel Like You.
I’m Sue Borst, a brand messaging consultant in San Antonio. I help small and mid-sized businesses and nonprofits get clear on what makes them valuable, find the words to explain it, and carry that message through everything they put out, so it sounds like them and not like everyone else.
Most businesses don’t have a marketing problem. They have a clarity problem.
Your services have evolved. Your audience has changed. Your business has grown. But your website, LinkedIn and sales materials are still telling the old story.
The answer usually isn’t more content. It’s making sure every touchpoint (your website, social media, email, proposals, even what AI tools say about you) tells the same clear story about who you are, who you help and why someone should choose you. That’s where I come in.
What I Help Clients Do
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Clarify their brand messaging
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Define a consistent brand voice
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Improve website messaging and visibility
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Create strategic content that supports business goals
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Strengthen thought leadership and online presence
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Align marketing efforts across channels
What Clear Messaging Can Do
When Child Advocates San Antonio (CASA) needed more volunteers, we built the “Be the Advocate” campaign around the difference one person could make in a child’s life. Volunteer applications rose 54% in 90 days, and sworn-in Advocates grew 200% over the following year.
My Story
Some people plan their careers. Mine came with a plot twist, a plane ticket and a husband.
I started in marketing at an electronics manufacturer in Manchester, England. That job led me across the Atlantic when I married a software engineer from the company’s U.S. sister organization, and I joined the marketing team in California. In 1998 we settled in San Antonio, and it’s been home ever since.
Building a career in two countries taught me that communication isn’t one-size-fits-all, and that businesses that communicate clearly almost always outperform the ones that don’t. Not because they have bigger budgets. Because people understand what they do.
Over more than 30 years, I’ve been a Marketing Director, consultant, strategist and writer for nonprofits, schools, financial services and professional service firms, technology companies and growing businesses.
How I Work
Yes, I use AI. But AI doesn’t define a brand voice. People do. Everything I create is shaped by strategy, refined by experience and written to sound like the organization behind it. And because I’m a one-person firm, you work with me directly, start to finish.
Beyond the Work
When I’m not helping clients strengthen their brands, you’ll usually find me spending time with family, supporting local organizations, networking with the San Antonio marketing community, or enjoying a good cup of tea—a habit I never quite left behind when I crossed the pond.
Turns out moving from Manchester to Texas was the best marketing education I never planned for.
Not Sure Where Your Brand Stands?
Take my free Business Clarity & Growth Assessment. It shows you where your message is clear, where people may be getting lost, and what to fix first.