Resources

By Sue Borst Marketing If you’ve ever poured your heart, soul into a LinkedIn post only to … get crickets … you’re not alone. One of the biggest misconceptions about social media, LinkedIn, in particular, is the belief that posting organically should instantly generate leads. Spoiler: It doesn’t.But here’s the part most people miss: Organic LinkedIn posting is still one of the most valuable (and low cost) marketing tools you have , especially if you run a service-based busine

How to set smarter goals, budgets, and marketing priorities before the new year hits. Let’s be honest, 2026 feels like “next year.” But we both know how this goes: one minute it’s Q4 planning season, the next you’re knee-deep in January wondering where the time (and the budget) went. So before you open a spreadsheet or start color-coding next year’s campaigns, let’s clear up three words that often get tangled together — Marketing, Brand, and Strategy. Quick Reality Check: Wha

Brand strategy and marketing strategy are different — but also deeply connected. Understanding the difference is the first step toward clarity, consistency, and results.

Here’s the thing: most marketing doesn’t fail because it’s bad — it fails because it’s unclear. You can have the best visuals, a clever campaign, and still miss the mark if your audience doesn’t instantly understand who you are and why you matter. At Sue Borst Marketing , that’s where we start — with clarity. Because clear, consistent messaging isn’t just a nice-to-have. It’s what turns interest into trust, and trust into results. What We Do We help brands tell their story —

Building Brand Messaging That Inspires Action

n the ever-evolving landscape of digital marketing, it is crucial for businesses to have a strong and effective brand messaging strategy.