Transforming Complex Products and Services Into Clear Messaging

Pride Automation revolutionizes organizations by enhancing workflows with AI-driven automation, significantly reducing user errors by 99% or more and boosting productivity by over 70%. Their AI solutions focus on the safety of people, environmental protection, and operational efficiency and effectiveness.

Pride Automation approached us to help clarify what they do for their clients, in words a non-technical person could actually understand. We conducted a full brand audit with their entire technical team and produced a clear messaging document, complete with samples showing how the team could put the new language to work. After we handed over the document, one of their team members emailed me and said"

"This is the most amazingly simple way of explaining what we do to our clients. I use it all the time."

Upon completion of the messaging document, we redesigned and wrote the content for their website, www.prideautomation.com, and spent three months helping them build clear, on-brand social media content. We also directed photography for the website — and when we discovered they didn't have a native file for their own logo, we rebuilt it from scratch.