PORTFOLIO: CHILD ADVOCATES SAN ANTONIO

Customer Journey & Messaging Clarity

In the wake of the pandemic, CASA faced declining applications for volunteer advocates, no-shows at information sessions, and a growing need for volunteers. Their messaging focused on what Advocates do, not why it matters—so we partnered with them to reshape the journey from first awareness to sworn-in Advocate. By shifting the focus from transactional details to emotional impact (“You can be the voice that changes a child’s story”) and aligning clear and consistent communication across social, ads, emails, the website, and volunteer touchpoints, CASA built a clear, consistent voice that inspired action. "BE THE ADVOCATE" - The results: a 54% increase in inquiries within 90 days, 200% growth in sworn-in Advocates in a year, and more diverse volunteers stepping forward—all translating into more children in Bexar County with someone standing by their side in court.